In today’s market, brand collaborations need to go further than logo placement or limited-time visibility. They need to create real experiences, real products, and real moments.
This winter, TOSSIT partnered with Avoriaz, one of Europe’s most iconic ski resorts, to do exactly that — combining a custom-made product, on-site activations, and a strong retail strategy into one cohesive collaboration.
About Avoriaz: a premium ski destination in Europe
Located in the French Alps and part of the Portes du Soleil ski area, Avoriaz is known for its car-free concept, strong architectural identity, and vibrant après-ski culture. The resort attracts an international audience of families, groups of friends, and leisure travellers looking for shared experiences beyond skiing.
This made Avoriaz the ideal partner for a playful, social product designed to bring people together.
Creating a custom TOSSIT x Avoriaz product
Instead of adapting an existing product, the collaboration focused on creating something exclusive and purpose-built.
The result was the TOSSIT x Avoriaz Limited Edition Starter Pack, developed specifically for the resort environment and retail ecosystem.
What makes this custom pack unique:
- TOSSIT darts produced in Avoriaz’s official colours
- Avoriaz logo printed directly on the darts
- Exclusive co-branded packaging inspired by the alpine and après-ski lifestyle
The goal was to create more than a souvenir.
This is a playable product, designed to be used in real moments — in bars, apartments, lounges, and après-ski settings.
On-site activation: experiential marketing in action
To support the launch of the custom pack, TOSSIT ran on-site activations throughout the resort.
These included:
- Daily TOSSIT games and challenges
- Roaming activations in key social areas
- Family-friendly play during the day
- More competitive, social formats in the evening
This approach allowed guests to discover the product by playing, not by being sold to — a core principle of experiential marketing.
Why custom product collaborations work
The TOSSIT x Avoriaz collaboration demonstrates several key advantages of custom brand partnerships:
- Higher emotional engagement through co-created products
- Increased product trial thanks to live activations
- Stronger retail performance linked to real experiences
- Authentic brand integration into a destination’s lifestyle
For Avoriaz, the collaboration enriched the guest experience.
For TOSSIT, it created visibility, trial, and a limited edition product designed to convert.
A scalable model for destinations and brands
This collaboration is not a one-off project.
The TOSSIT x Avoriaz model is fully adaptable for:
- Ski resorts and holiday destinations
- Hotels, bars, and leisure venues
- Events looking for custom branded products
- Retail environments seeking experiential activation
They asked. We made it.
