TOSSING UP A SUCCESS STORY: TOSSIT'S REMARKABLE JOURNEY IN 2023


In the landscape of games and entertainment, 2023 was marked by the meteoric rise of a game that started as a simple pastime among friends to becoming a global sensation - TOSSIT. Launched in the fall of 2022, this game has redefined leisure time with its innovative blend of petanque and darts, creating a frenzy in backyards and living rooms alike.

With a lean team of 16, spread across eight countries, TOSSIT's journey from obscurity to ubiquity is nothing short of remarkable. In less than a year, the game has managed to secure a coveted spot on Amazon US, a testament to its burgeoning popularity and the team's relentless drive. But the ambition didn't stop there. TOSSIT made its presence felt on three Amazon marketplaces, with plans to open 15 more, painting a picture of aggressive expansion and strategic market penetration.

The figures speak for themselves: 150,000 copies sold in 15 months, reaching over 120 million people worldwide. These numbers not only underscore the game's appeal but also hint at the potential for an even wider reach. Black Friday and the pre-Christmas shopping frenzy saw sales quadruple expectations, with TOSSIT maintaining an exceptional Return on Ad Spend (ROAS) of over 20, a number that would make any marketer's eyes gleam with pride.

However, success comes with its own set of challenges. The overwhelming demand led to a situation where stocks were depleted, and the company had to strategically reduce its advertising budget to prevent a supply crisis. Despite these hiccups, TOSSIT has accumulated over 70 million views on its promotional videos globally, proving that its entertainment value resonates across cultures and continents.

Strategic partnerships have been central to TOSSIT's success. A collaboration with GIGAMIC, part of the Hachette Boardgames group, solidified its presence in the French market. Another promising partnership with Decathlon, one of the world's largest sporting goods retailers, promises to catapult the game into the global arena of sports and fitness enthusiasts seeking fun, camaraderie, and a touch of exercise.



The impact at Decathlon has been palpable, with some stores reporting sales of 48 units in just two days. Such figures are not just numbers but stories of families, friends, and communities bonding over a game of TOSSIT. As the demand grows, so does the company's ability to meet it, with plans in place to scale up and collaborate with distributors worldwide in 2024.

As we look forward to 2024, TOSSIT is poised not just to replicate its success but to amplify it tenfold. With a clear vision and a roadmap to increase sales and revenue by an ambitious ten times, the game is set to leap from the shelves into the hearts of millions more. The TOSSIT tale is one of passion, innovation, and the timeless human desire for connection - a narrative that will continue to unfold in the year ahead.

As the sun sets on a triumphant year and rises on a horizon brimming with promise, one thing is certain: TOSSIT is not just a game; it's a movement that's here to stay.
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