TOSSIT: leading the charge in silicone recycling across Europe
"Doing better every day, putting common sense back into everything to continue living, having fun, and consuming more responsibly. Small gestures require little energy, we 'just' have to do them all together as many times as possible." - Gaëtan
As the world faces increasing environmental challenges, TOSSIT is committed to becoming a leader in silicone recycling, not only for our products but for all silicone items that consumers no longer need. In partnership with Silcap Silicone, we aim to address the growing demand for sustainable solutions and create a circular economy for silicone materials in Europe. Through a pioneering approach, TOSSIT will lead the charge in silicone recycling through a three-pronged strategy that aligns with both the AGEC law (n° 2020-105) and the broader objectives of the circular economy.
1. Widespread collection and consumer engagement
TOSSIT knows that effective recycling begins with accessibility for consumers. We are committed to accelerating and expanding the collection of silicone products, ensuring that it is convenient and straightforward for people to recycle their silicone items.
TOSSIT's roadmap:
- Establish Collection Partnerships, by the end of 2026. We will partner with grocery stores and retail chains to set up collection points close to consumers, ensuring that people have easy access to drop off their old silicone items, from kitchenware to consumer goods.
- Raise Awareness Through Packaging, by mid-2025. TOSSIT will embed sustainability messaging directly into our product packaging, reaching millions of consumers monthly and educating them on how they can responsibly dispose of silicone products.
- Utilize Our Digital Reach, by mid-2025. With our extensive social media presence, TOSSIT will launch awareness campaigns to engage our community and promote silicone recycling. By leveraging our platform, we will make it clear that consumers have a role to play in protecting the environment and can easily recycle their silicone waste.
2. Efficient recycling and reprocessing
In collaboration with Silcap Silicone, we will focus on finding the most efficient and cost-effective methods to recycle silicone and return it to its raw state. Silcap Silicone has the technological expertise to convert used silicone products into high-quality materials that can be reused across industries.
Our goals in this second phase include:
- Innovative Material Processing: By refining our mechanical and chemical recycling processes, we will ensure that silicone waste can be reduced to its essential elements. Silcap Silicone is investing in state-of-the-art technology to break down silicone into reusable materials while maintaining environmental integrity.
- Affordability and Efficiency: Recycling must be cost-effective to drive widespread adoption. Silcap Silicone is focused on making silicone recycling affordable for all partners, ensuring that businesses see the financial viability in collecting and processing silicone waste.
3. Creating a new line of recycled silicone products under the LiveSoGood brand
TOSSIT believes that silicone recycling is not just an environmental obligation but an opportunity to create value. The third axis of our strategy will focus on developing a new line of products made from recycled silicone.
This initiative will:
- Add Value to Recycled Products: By transforming silicone waste into new, high-quality items, we will demonstrate the value of recycled materials. These products will range from household goods to industrial components, each designed with sustainability in mind.
- Generate Revenue to Support Circular Economy Growth: We aim to create a self-sustaining ecosystem where recycled silicone products generate enough income to fuel further recycling efforts. By making recycling profitable, we can scale this initiative, collecting more silicone waste and producing even more innovative products.
- Boost Consumer Trust: By visibly committing to sustainability, TOSSIT will build consumer confidence and show that choosing recycled products does not mean compromising on quality. Consumers will know that their recycled silicone items have been repurposed into durable, useful products.
Commitment to sustainability and regulatory alignment
Our comprehensive silicone recycling program aligns with France’s AGEC law and the broader European Union vision for a circular economy. We are committed to submitting a complete and detailed application to the Ministry of Ecological Transition for our own silicone recycling system authorization.
We understand the importance of meeting strict environmental standards and will ensure that our operations comply with all R.541-133 to R.541-145 provisions of the French Environmental Code. Our goal is to contribute to national sustainability targets and set a precedent for what responsible product stewardship looks like in the silicone industry.
A vision for the future
TOSSIT is ready to lead Europe’s shift towards sustainable silicone recycling. By collaborating with Silcap Silicone and focusing on the collection, efficient reprocessing, and the creation of new recycled products, we will pave the way for a future where silicone materials are not wasted but valued and reused. This commitment is not just about compliance with regulations; it’s about setting a new standard for how companies can operate responsibly, reduce waste, and promote sustainability.
With the support of ADEME and the proper authorization, we believe TOSSIT can become a beacon for silicone recycling, inspiring other companies and consumers to join us in this essential environmental mission.
Commitment to Human Rights
At TOSSIT, our commitment to sustainability goes hand in hand with our dedication to human rights. We strive to create an inclusive, safe, and equitable environment for all team members, partners, and stakeholders. Our Human Rights Policy ensures respect for diversity, fair labor practices, and supportive working conditions, fostering a culture where every individual can thrive.
