The start of 2025 marked a major milestone for TOSSIT: our first-ever booth at the Nuremberg International Toy Fair (Spielwarenmesse) — the largest toy fair in the world.
After attending once as simple yellow-suited wanderers, this time we came as full exhibitors, and the result was nothing short of incredible.
Big Investment, Bigger Impact
We went all in: a large stand, custom floor, banners, brochures, and a complete trade show setup.
Of course, not everything went smoothly:
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One-third of our floor was missing and had to be improvised on site.
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Banners arrived late.
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We sprinted across town to reprint materials.
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Long daily commutes made setup physically demanding.
Prime Location, Phenomenal Crowd
Once the doors opened, it was worth every effort. Our booth was positioned right at the hall entrance, giving us prime visibility.
Our neighbors — sports equipment exhibitors with a live DJ — kept the vibe electric. The crowd was phenomenal:
- Hundreds of business cards collected
- Nonstop game demos
- Visitors from North & South America, Europe, Asia, Africa, and Australia
Building Global Connections
Beyond numbers, we strengthened ties with existing distributors, celebrated with new partners, and even reconciled with former competitors.
We also learned valuable lessons: some “partners” made promises they didn’t keep. That’s part of growing internationally.
The highlight? An interview with the official fair TV channel, giving TOSSIT global exposure.
Looking Ahead to Nuremberg 2026
Nuremberg 2025 was intense, rewarding, and unforgettable. And this is only the beginning. We’ll be back in 2026 with brand-new products to unveil.
TOSSIT is growing. The world is watching.
