In mid-January 2024, part of the TOSSIT team headed to the London Toy Fair, supported by our local partner Hachette Boardgames UK.
The mission was clear: showcase TOSSIT, support our distributor, and connect with potential buyers in the UK market.
Minimal Setup, Limited Visibility
This time, only Rémy and Gaëtan represented the brand. The setup was simple: two silicone TOSSIT boards on the ground and a small demo space. It worked, but visibility was clearly going to be a problem.
Our stand was placed on a mezzanine terrace, away from the main visitor flow. Foot traffic was extremely low. Few buyers stopped, and meaningful opportunities to introduce the game were rare.
Lack of Support, Weak Results
To make matters worse, our partner didn’t make the necessary effort to highlight TOSSIT. The result: almost no valuable contacts, no real momentum, and the feeling that this stop wasn’t worth the time.
For us, it was a clear reminder: not every fair is worth the energy, and under these conditions, it’s unlikely we’ll return to London.
👉 Read about our more successful launch in Türkiye
Lessons Learned
London may have been disappointing, but it motivates us to aim bigger and smarter at the events where TOSSIT truly shines.
